Connected TV

See Parks report, including company profiles.

--Glossary--
Ad Impressions

Method of evaluating media efficiency and payment. Ad Impressions are a measurement of responses from an ad distribution system to an ad request from the user's browser. An ad impression is counted each time an ad is shown to a viewer/user.

Advanced Television (TV)

A range of advertising solutions designed to leverage the interactive nature of digital set-top boxes and enhance the value of TV by offering, for example, request for information, polling and trivia, telescoping, ad- versioning, dynamic advertising and t-commerce applications via the TV.

Audience composition

A set of people classified by one or more demographic or psychographic characteristics.

Cost-per-action/acquisition (CPA)

Method of evaluating media efficiency and payment. Under a CPA agreement, service providers are compensated based on the number of ‘viewer actions’ triggered by virtue of the ad message distributed over the provider’s network. An actual purchase by a viewer generally constitutes an ‘action’. CPA is also known as pay-for-action (PPA).

Cost-per-click (CPC)

Method of evaluating media efficiency and payment. Under a CPC agreement, service providers are compensated based on the number of viewers who click on an advertisement.

Cost-per-rating point (CPP)

Method of evaluating media efficiency and payment. CPP is the cost of reaching one percent of the target audience within a specified geographic area.

Cost-per-thousand (CPM)

Method of evaluating media efficiency and payment. For traditional media, CPM is a ratio based on how much it costs to reach 1,000 persons/viewers.

Digital Media Receiver (DMR)

Set-top box that connects to broadband and streams/downloads content from over-the-top (OTT) video, music, and other services. The networked device also receives streams of content from other devices on the home network.

Designated Market Area (DMA)

Geographic area containing a group of counties that makes up a particular television market. These counties comprise the major viewing audience for the television stations located in the particular metropolitan area.

Enhanced TV Binary Interchange Format (EBIF)

Multimedia content format defined by a specification developed under the OpenCable project of CableLabs. EBIF is a subset of tru2way and as such, tru2way STBs will run ETV applications.

Hybrid Set-top Box

Set-top box that receives video programming from at least two sources such as over-the-air, broadband, IPTV, cable, satellite, or IP.

In-application (in-app) advertising

Advertisement displayed inside a mobile or connected TV application.

Interactivity

Consumer interaction with a TV ad via a remote control (i.e., the TV viewer can seek more information about advertised products or services, or participate in a poll or game).

Linear advertisement

Ad message presented before, within or after video stream. Similar to traditional broadcast or cable TV ad placement.

Managed Service Set-top Box

Set-top box from a multichannel video programming distributor (MVPD) that decodes encrypted streams of commercial or premium video content and can access online content that has been transcoded or accessed natively through an IP connection.

MPEG-2

Iteration of technology standards used for coding audio and visual data such movies, video, and music in a digital compressed format.

Non-linear advertisement

Ad presented outside the video stream. Examples of non-linear ad placement include VOD advertising, interactive showcases, tags and overlays, request for information (RFI), and telescoping.

Reach

Number of unduplicated viewers/mobile users exposed to a program/application or an advertiser's schedule over a specific time period. Also known as cume. Formula: Reach = Unique Target Audience ÷ Target Universe Size

Request for Information (RFI)

Interactive TV enhancement that allows viewers to request and receive additional product or service information.

RVU

Client/server-based technology that allows television viewers to watch live or recorded programming on various consumer electronics devices. The RVU specification uses UPnP and DLNA technologies to enable a gateway device such as an advanced set-top box to work with non-proprietary client devices such as smart TVs, Blu-ray players and other set-top boxes.

Smart TV

High definition television (HDTV) flat screen with built-in Internet capability providing access to Internet content and web browsing a