Tetherball

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Includes NFC-enabled kiosks that connect to the cell network. You get a rewards card with NFC and send an SMS to pair it with your phone number, or NFC is in your phone to begin with. You tap when you visit a physical location and the information is transmitted back to Tehterball. This could trigger all sorts of actions, up to and including Also support SMS programs but those aren't so interesting.
 * you get credit for the visit in a loyalty program
 * you get an SMS/MMS with an instant coupon
 * you're entered in a sweepstakes

They also have a software platform for brands to manage and monitor cmapaign (incl. analytics) called Mobiquitous (see below).

They have also used Tetherball tag stickers, which basically add NFC capabilities to non-NFC devices.

Tetherball NFC Rewards and Loyalty Program
 * target pushed messages by day, time, zipcode or other filtered preferences
 * location aware messaging capabilities
 * real-time responses
 * track participation by location and number of visits
 * loyalty, sweepstakes, coupons and targeted alerts capable
 * NFC cards/tags/stickers are distributed to consumers upon arrival at a location or event
 * Consumers “tether” their tags by sending a keyword to a short code and instantly their unique ID is married to their cellular phone number
 * Participants “check-in” by “tapping” their tag at a Rewards Station and will receive an instant response
 * Tetherball proprietary software recognizes who they are, where they are, when they arrived, and their participation level
 * Rewards Program can be used for members to gain points and/or receive special access/offers/announcements
 * Has been used effectively by national brands like Dairy Queen, Bud Light, local Ford dealers, and the Contest Company in Canada

Campaign Example

Tetherball created a solution that utilizes NFC technology with SMS messaging for the Burd Ford "Cash Quest" scavenger hunt. Every participant received an NFC card with instructions on activating their account. They "tethered" their card by sending an SMS message with a unique code to Tetherball during the two-week program.

Communication was delivered via social media to notify participants of daily events at sponsor locations. Participants checked in by tapping their card against the Tetherball RewardStation onsite at each location, which sent information over the cellular network to Tetherball's loyalty platform. This enabled the specific participant, check-in time and location to be tracked. After participants checked in at a location, a personalized SMS message was delivered instantly to their mobile phone. These messages included digital coupons, gift cards and other prizes. Participants were eligible for major prizes if they checked in at 12 of the 16 locations, and 78 percent of the participants qualified for the grand prize.

SMS Campaign Example

For Carl's Jr of Oklahoma. Customers opting into the program receive, on average, one text coupon offer per week. What’s more, tracking mobile program success is simple – text offers include special promotional codes within the message that allow stores to keep track of redemptions via their point-of-sale systems.

Mobiquitous

Mobiquitous is a proprietary software product from Tetherball. Mobiquitous provides a real time, web‐based reporting tool, which delivers detailed visibility and analytics around specific program performance. Reports deliver insight on the impact and effectiveness of the program via membership acquisition and growth, coupon redemption rates and overall program performance.

Use software to manage campaigns in detail. Control SMS message responses, sweepstakes, coupons, rewards. Create, schedule, and manage messages to be delivered to members. The Mobile Event Manager was designed with program customization in mind with features such as market segmentation, contesting capabilities, survey functionailty, viral growth, and a mobile loyalty and rewards platform.