Aurasma

Aurasma homepage

Aurasma YouTube channel

How it works

You download this app to iPhone/Android. You launch it, take a picture, then attach one fo the following to it: Designating the Aura as a Happening versus an Anywhere means it will only show up in a certain location.
 * picture/video from your phone
 * a video found by the blinkx search engine
 * stock animation from aurasma

If you set up a Happeniing, people can see it on a map and even be alerted if a Happening is nearby.

Super Anywheres are Anywheres that are pre-loaded with the app.

My Thoughts

Software is buggy/slow. Requires effort to install and use. Content is going to need to be really fantastic in order to entice users to download and use this.