Spyderlynk

Spyderlynk home page

So this guy has the functionality of a QR code, but with a logo/image instead of pixels. While you can download a reader app, most calls to action ask the end user to text the photo of the code via MMS.

The tags are keyed off of gaps in the border oriented around the logo. So the same logo image in the middle can produce multiple tags based on where the gaps are.

NOTE: presumably this whole thing won't work if there's a lack of coverage. QR codes can be interpreted under any connectivity conditions, but these can't.

The tags themselves are called SnapTags.



Campaigns include:
 * "collecting" several snaptags in scavenger hunt
 * push user to like on fb/add on twitter
 * unlock coupon code
 * enter to win sweeps/automatically win prizes
 * receive links to bonus content

"A Kindergartner's Definition"

A picture with a circle around it is a SnapTag. You take a photo of it with a mobile phone. Send the photo. Get back cool stuff. I like it when we get back videos. My mom likes recipes.

"Technologists Definition"Snap and send on a standard phone. Scan on a smart phone. Either engagement activates a response determined by a campaign-specific algorithm tied to a specific SnapTag with a specific Code Ring™. The algorithm can serve responses based on time, prior consumer snap behavior, API influences, consumer inputs and other things we are just waiting to be asked to create. All the data is reported via an analytics dashboard and recorded as attributes in a consumer database.