Euclid

Euclid Homepage

Euclid Dashboard example

"like Google Analytics for the physical world. The key is unique visitors"

The Euclid system simply measures wi-fi pings emitted from smartphones and other devices, taking into account signal strength, ping frequency, and proximity to other sensors (if any), and their proprietary/patent-pending data heuristics take over from there. Devices do not need to be connected to any wifi networks, they merely need to be open to the idea.

Metrics provided
 * EuclidScreenshot.png many people walked by the store, and of those, how many came in?
 * Which parts of the store were most frequented, and which parts led to the most conversion?
 * Window Conversion Rate
 * Store Hours Optimization
 * New Vs. Repeat Visotrs
 * Dwell Time
 * Customer Lyalty/Frequency

Press

Techmeme - Top Stories (pick-up from ATD) http://www.techmeme.com/111104/p8#a111104p8

Yahoo Customer Analytics Comes to Retail Stores http://news.yahoo.com/customer-analytics-come-real-stores-211311143.html

Inc. Data Analytics Platform for Brick and Mortar Stores Launches http://technology.inc.com/2011/11/03/data-analytics-platform-for-brick-and-mortar-stores-launches/

'''Mobile Ent. Biz '''Euclid Elements Secures 5.8M http://www.mobile-ent.biz/news/read/euclid-elements-secures-5-8m/016051

TechSpot Euclid to deliver Google Analytics Style Data for Physical World http://www.techspot.com/news/46126-euclid-to-deliver-google-analytics-style-data-for-the-physical-world.html

CRM Daily Customer Analytics Comes to Retail Stores  http://www.crm-daily.com/news/Customer-Analytics-for-Real-Stores/story.xhtml?story_id=0030008ZFKOO&full_skip=1

Research Live New Start Up Wants to Be Google Analytics for the Real World  http://www.research-live.com/news/technology/new-startup-wants-to-be-google-analytics-for-the-real-world/4006334.article

The PC Geek Customer Analytics Come to Real Stores  http://www.thepcgeek.info/technology-news/customer-analytics-come-to-real-stores/#watch

PhysOrg Google Analytcis Inventor Concept Physical  http://www.physorg.com/news/2011-11-google-analytics-inventor-concept-physical.html

Forbes Euclid Elements Boosts Retail Sales  http://www.forbes.com/sites/petercohan/2011/11/03/euclid-elements-boosts-retail-sales/

CNET Every Step You Take: Euclid Helps Merchants Follow Your Moves http://news.cnet.com/8301-1023_3-20129374-93/every-step-you-take-euclid-helps-merchants-follow-your-moves/

VentureBeat Euclid Pulls In $5.8M to Deliver Google Analytics-style Metrics to Physical Stores http://venturebeat.com/2011/11/03/google-analytics-euclid-elements/

TechCrunch Euclid Elements Emerges From Stealth, Debuts "Google Analytics For The Real World" http://techcrunch.com/2011/11/03/euclid-elements-emerges-from-stealth-debuts-google-analytics-for-the-real-world/

All Things D Ex-Googlers Raise $5.8 Million to Help Retailers Track Foot Traffic  http://allthingsd.com/20111103/ex-googlers-raise-5-8-million-to-help-retailers-track-foot-traffic/?mod=googlenews

Digiday Short Take: Euclid Elements Has All Eyes On You  http://www.digiday.com/stories/short-take-euclid-elements-has-all-eyes-on-you/

NewsFactor Network Customer Analytics Come to Real Stores  http://www.cio-today.com/story.xhtml?story_id=003000AMDHKO&full_skip=1

Tech Mobile News Ex-Googlers Raise $5.8 Million to Help Retailers Track Foot Traffic http://www.techmobilenews.com/index.php/2011/ex-googlers-raise-5-8-million-to-help-retailers-track-foot-traffic/

VentureWire Euclid Elements Finds $5.8M To Help Retailers Track Foot Traffic  https://www.fis.dowjones.com/article.aspx?ProductIDFromApplication=29&aid=DJFVLS0020111103e7b3lyhjv&r=Rss&s=DJFVLS

Search Engine Land Euclid Offers Google Analyctis for the Real World  http://searchengineland.com/euclid-offers-google-analytics-for-the-real-world-99982