Indoor Direct

Indoor Direct Homepage   YouTube channel

Operate an entertainment network across QSRs (Quick Service Restaurants e.g. Arby's Wendy's)

They typically run video with an accompanying banner ad next to it.

They can install ambient noise detectors in their units so that volume can automatically adjust based on the ambient level of noise in the area around the unit. So it's not too quiet when it's crowded and not too loud when QSR is empty.

They can help with staging SMS-based campaigns/contests

They can target content by Geography

One case study had Weezer use social media to promote special content that was airing in this channel

They also operate point of purchase screens, e.g. http://www.youtube.com/indoordirect#p/u/17/nUNiMj1SCDM

According to the company:
 * 40% of viewers go shopping after eating
 * We get a 53% recall (vs. 34% for at-home TV)
 * Two-thirds of our viewers are more interested in taking action based on ad messages

OUR NOTES

- Indorr direct owns their display in the Kitchen, and the connection. If it breaks, there's not much we can do about it.